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Privacy Policy

Privacy Policy - the basics

Effective Date: October 29, 2025

 

Range Ranch (“we,” “us,” “our”) operates www.rangeranch.com (the “Site”). We sell various goods. This Privacy Policy explains how we collect, use, share, and protect your information.

 

By using the Site, you agree to this policy and our Terms of Service.

 

1. Information We Collect

 

Contact & Account: Name, email, phone, shipping/billing address, username, password  

Payment: Card type/last-4, expiration (full card stored only by PCI-compliant processor)  

Orders & Transactions: Items, price, order notes, delivery window etc.

Device & Analytics: IP, browser, OS, pages viewed, time spent, UTM tags  

Cookies & Trackers: Essential, analytics (Google), ads (Meta, TikTok), functional  

Marketing: Email/SMS opt-in, abandoned-cart data  

Support: Chat logs, photos of damaged goods    

 

2. How We Collect It

 

Directly from you:  Forms, checkout, account signup, SMS keyword (e.g., “TEXT BEEF to 555-123-4567”)  

Automatically: Cookies, pixels, server logs, Wix analytics  

Third parties:  Payment gateways, shipping carriers, refrigerated logistics partners  

 

3. How We Use It

 

- Process & ship orders (including cold-chain tracking)  

- Send confirmations, tracking, recall alerts  

- Improve site & products via analytics  

- Send marketing only with consent (email/SMS)  

- Comply with tax, food-safety, and fraud laws  

 

4. Cookies & Tracking

 

Essential:  Cart, login – cannot disable  

Functional: Size guide, recently viewed – toggle in cookie banner  

Analytics: Google Analytics – opt-out via banner  

Advertising: Meta Pixel, Google Ads – manage in “Cookie Settings” footer link  

 

**Cookie Banner**: Appears on first visit. Change anytime via footer link “Cookie Preferences”.

5. Sharing Your Data

 

Wix: Store platform, order data – wix.com/legal/privacy  

Stripe / PayPal: Payments – stripe.com/privacy  

USPS / UPS / Other Carriers: see carrier policies  

Klaviyo / Mailchimp: Email/SMS (opt-in only) – unsubscribe in every message  

Google / Meta: Analytics & ads – see cookie section above  

Authorities: Legal, tax, recall – only when required  

 

We do NOT sell your data. SMS opt-in data stays with us.

6. Data Security & Retention

 

Encryption: HTTPS, PCI-DSS payment gateway  

Access: 2FA for staff; need-to-know only  

Retention:  

  – Apparel orders: 7 years (tax)  

  – Food orders: 7 years or longer if recall risk  

  – Marketing: Deleted on unsubscribe  

Breach: We notify you & regulators within 72 hours if required  

 

7. Your Rights & Choices

 

Access / Export: Account → “Download Data” or email us  

Correct: Edit in account or contact support  

Delete: “Delete Account” button or email request  

Opt-out Marketing: Unsubscribe link / reply STOP  

Opt-out Cookies: Cookie banner → “Reject Non-Essential”  

CCPA (CA): Footer link “Do Not Sell My Info”  

GDPR (EU/UK): Email for portability, objection, restriction  

 

We respond within 30 days (or faster if law demands).

 

8. SMS & Push Notifications

 

We send texts only if you opt in (e.g., keyword, checkout checkbox). Message & data rates may apply. Reply STOP to unsubscribe.

 

9. Children

 

Site is 18+. We do not knowingly collect data from under 13 (or 16 in some regions). We delete any discovered.

 

10. International Transfers

 

Data is processed in the U.S. We use Standard Contractual Clauses for EU/UK transfers.

11. California CCPA Notice

 

- We do not sell personal information  

- See footer link “Your Privacy Choices” for opt-out & requests  

12. Changes

 

Material changes → email + homepage banner. Continued use = acceptance.

 

13. Contact Us

 

Range Ranch  

Email: support@rangeranch.com  

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